Terms of service

Effective October 1, 2026

1. Overview

Welcome to the website of Exoform Imports, LLC, doing business as Ariel USA (“Exoform,” “we,” “us” and “our”). We are an independent U.S. importer and distributor of Ariel rolling chassis made by Ariel Motor Company Ltd. in the United Kingdom (“Ariel UK”). We are not owned by, or under common control with, Ariel UK. This website is powered by Shopify, which enables us to provide it, together with all related information, content, features, tools, products and services (the “Services”).

By visiting, interacting with or using the Services, you agree to be bound by these Terms of Service, our Refund Policy and our Privacy Policy. If you do not agree, please do not use the Services.

2. Rolling chassis are sold only by written agreement

2.1 We sell Ariel rolling chassis only under a written Ariel Rolling Chassis Purchase Agreement signed by you and by us. Nothing on this website is an offer to sell or a binding quotation. That includes prices, configurators, specification downloads, photographs, videos and descriptions. Rolling chassis are not sold through the website cart or checkout.

2.2 If the purchase agreement and these Terms conflict, the purchase agreement controls for chassis orders, including deposits, payments, cancellation and refunds.

2.3 Rolling chassis only. We sell a rolling chassis without an engine, transmission or transaxle, engine control unit or any other drivetrain component. We do not sell, supply or install drivetrain components. You buy them, and arrange their installation, separately and on your own account from independent suppliers.

2.4 Regulatory status. Ariel chassis are component chassis, not complete vehicles, and are not certified as complying with U.S. Federal Motor Vehicle Safety Standards or U.S. EPA emissions requirements. Registration and public-road use are not guaranteed and vary by state. You are responsible for following all laws that apply to completing, titling, registering and using a vehicle built from a chassis.

2.5 Photos and videos. They may show completed cars and features that are not included. Engines, transmissions and other equipment shown are not included with the rolling chassis and are not supplied by us. Some features shown may be available only as optional extras. Images are for illustration only.

3. Access and account

You represent that you have reached the age of majority in your state of residence. To use the Services you may be asked to provide information such as your email address, billing, payment and shipping details. You represent that everything you provide is correct, current and complete and that you have the right to provide it. You are responsible for keeping your account credentials secure and for all activity in your account. You may not transfer, sell, assign or license your account to anyone else.

4. Products and website content

4.1 We try to describe our products accurately, but colors and appearance may differ by device and screen. Specifications, photographs, videos, dimensions, performance figures and other website content are general information and approximate. They may come from Ariel UK or from completed cars.

4.2 Configurators, calculators and specification downloads are planning tools, not quotes or offers. Any budgeting or cost estimate shown for something we do not sell is not a quote from us.

4.3 We may change product descriptions, discontinue products and limit quantities at any time.

5. Orders for parts and accessories

When you place an order, you make an offer to purchase. We may accept or decline any order, and your order is not accepted until we confirm it. Please review your order carefully before submitting, because we may be unable to accommodate a cancellation after we accept it, particularly for custom or special-order items. Returns and exchanges are available only as our Refund Policy states. If we do not accept, or we change or cancel, an order, we will try to notify you at the email, address or phone number you gave us.

6. Prices, billing and payment

6.1 Prices are in U.S. dollars. The price charged for a product is the price in effect when you place the order and is stated in your order confirmation. Prices posted on this website are subject to change without notice before an order is accepted. Unless we state otherwise, posted prices do not include taxes, shipping, handling, customs, import charges, or title and registration fees. Rolling chassis prices are FOB Scottsdale, Arizona, as the purchase agreement describes.

6.2 You agree to give us current, complete and accurate purchase, payment and account information, and to update it promptly so we can complete your transactions and contact you.

6.3 You represent that (i) the card or account information you provide is true, correct and complete, (ii) you are authorized to use that card or account, (iii) the charges will be honored by your card issuer or bank, and (iv) you will pay the charges at the posted prices, including shipping, handling and applicable taxes. You agree not to reverse, charge back or stop payment on a charge you properly owe, but this does not limit any right you have under law or card-network rules to dispute an unauthorized or fraudulent charge.

6.4 From time to time we may offer promotions that have their own terms. If a promotion’s terms conflict with these Terms, the promotion’s terms control for that promotion.

7. Shipping and delivery (parts and accessories)

Delivery times are estimates only and are not guaranteed. We are not responsible for delays caused by carriers, customs processing or events outside our control. Once we hand a product to the carrier, title and risk of loss pass to you. Delivery of rolling chassis is governed by the purchase agreement.

8. Intellectual property

The Services, including all trademarks, brands, text, displays, images, graphics, video and audio, and their design, selection and arrangement, are owned by Exoform, its affiliates or licensors and are protected by U.S. and foreign intellectual property laws. You may use the Services for personal, non-commercial purposes only. You may not reproduce, distribute, modify, create derivative works from, publicly display, republish, download, store or transmit any material on the Services without our prior written consent.

Exoform and Ariel USA names, logos and slogans are trademarks of Exoform or its licensors. “Ariel,” “Atom,” “Nomad” and related names and logos are the property of Ariel UK or their respective owners. Nothing here licenses you to use any of these marks, except to identify our products truthfully. You may not state or imply that we or Ariel UK supplied, installed, approved or certified any engine, drivetrain component or completed vehicle. Shopify’s name and logo are Shopify’s trademarks.

9. Optional tools and third-party links

We may give you access to tools offered by third parties, which we do not monitor or control. We provide them “as is” and “as available,” without warranties of any kind or endorsement, and we are not liable for your use of them. Any use is at your own risk, and you should review the terms of the provider. New features we add to the Services are also subject to these Terms.

The Services may link to websites run by third parties. We are not responsible for their content or accuracy, or for any harm or damages related to your access to them or your purchase or use of anything on them. Please review their policies before you engage in any transaction, and direct questions and complaints about third-party products and services to the third party.

10. Relationship with Shopify

This website is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our store are made directly with Exoform. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and us, including any injury, damage or loss resulting from purchased products and services. You expressly release Shopify and its affiliates from all claims, damages and liabilities arising from or related to your purchases and transactions with us.

11. Privacy

Personal information we collect through the Services is subject to our Privacy Policy, and certain personal information may be subject to Shopify’s Privacy Policy. Because Shopify hosts the Services, it collects and processes personal information about your access to and use of the Services, and information you submit is transmitted to and shared with Shopify and other third parties, which may be outside your country, in order to provide services to you. For rolling chassis purchases, we may also share information with Ariel UK, customs brokers, carriers, payment processors and government authorities as needed to process your order, import and deliver the goods, and comply with law.

12. Feedback

If you send us ideas, suggestions, reviews or other content (“Feedback”), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, reproduce, modify, publish, distribute and display it in any medium for any purpose, including commercial use. You represent that you own or have the rights to your Feedback, that you have disclosed any compensation you received for it, and that it complies with these Terms and does not violate anyone’s rights. We have no obligation to keep Feedback confidential, to pay for it or to respond to it. We may, but need not, monitor, edit or remove Feedback that we consider unlawful, offensive, threatening, defamatory, obscene or otherwise objectionable. You are solely responsible for your Feedback and its accuracy, and we assume no liability for Feedback posted by you or anyone else.

13. Errors, inaccuracies and omissions

The Services may contain typographical errors, inaccuracies or omissions about product descriptions, pricing, promotions, offers, shipping charges, transit times and availability. We may correct them and update information at any time without prior notice, including after you submit an order. If we cancel an order because of an error and you have already paid, we will refund you in full. The rolling chassis purchase agreement states what happens to errors found in a chassis order.

14. Prohibited uses

You may use the Services for lawful purposes only. You may not use them (a) for any unlawful or malicious purpose; (b) to violate any law or regulation; (c) to infringe our intellectual property or anyone else’s; (d) to harass, abuse, defame or intimidate anyone; (e) to transmit false or misleading information, or to impersonate anyone; (f) to send spam or unsolicited promotional material; or (g) in any way that restricts anyone’s use of the Services or that we determine may harm us, Shopify or other users.

You also may not (a) upload or transmit viruses or other malicious code; (b) copy, extract, resell or exploit any part of the Services; (c) collect or track other people’s personal information; (d) use bots, spiders, scrapers or other automated tools, including AI agents, to access the Services in a way that conceals that it is automated, imitates human behavior, or evades our technical or CAPTCHA controls; or (e) interfere with or bypass our security or access-control measures. Automated agents that access the Services must identify themselves as agents and must stop if we ask them to. We may limit automated access, including by technical means.

We may suspend, disable or terminate your account at any time, without notice, if we determine you have violated these Terms.

15. Termination

We may terminate these Terms or your access to the Services, or any part of them, at any time in our discretion and without notice. You remain liable for all amounts due up to the date of termination. Termination does not affect a signed purchase agreement or an accepted order. Sections on intellectual property, feedback, disclaimers, limitation of liability, indemnification, governing law, and any other provision that by its nature should survive, continue to apply after termination.

16. Disclaimer of warranties

The information on the Services is for general information only. We do not warrant its accuracy, completeness or usefulness, and any reliance you place on it is at your own risk.

EXCEPT AS EXPRESSLY STATED IN A SIGNED PURCHASE AGREEMENT OR REQUIRED BY LAW, THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THEM ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT ANY REPRESENTATION, WARRANTY OR CONDITION OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE OR NON-INFRINGEMENT. WE DO NOT GUARANTEE THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE. SOME JURISDICTIONS DO NOT ALLOW THESE DISCLAIMERS, SO THEY MAY NOT APPLY TO YOU.

We give no written product warranty. Any warranty on a product is given only by its manufacturer, on the manufacturer’s own terms.

17. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS, WE, OUR MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS AND LICENSORS, AND SHOPIFY AND ITS AFFILIATES, ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST SAVINGS, LOSS OF DATA OR REPLACEMENT COSTS, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICES OR ANY PRODUCT PURCHASED THROUGH THEM. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICES OR A PRODUCT WILL NOT EXCEED THE AMOUNT YOU PAID US FOR THAT PRODUCT.

Rolling chassis are governed by the limitations in the signed purchase agreement. Nothing in these Terms limits liability for fraud or willful misconduct, or any liability that the law does not allow to be limited.

18. Indemnification

You agree to indemnify, defend and hold harmless Exoform, Shopify, and our and their affiliates, members, managers, officers, employees, agents, contractors, licensors and service providers from losses, damages, liabilities and claims, including reasonable attorneys’ fees, payable to a third party because of your breach of these Terms, your violation of any law or third-party right, or your misuse of the Services. We will notify you of a claim, but a delay in notice relieves you only if it materially prejudices you. We may control the defense and settlement at your expense, including the choice of counsel, but will not settle a claim that requires non-monetary obligations from you without your consent, which will not be unreasonably withheld. You will cooperate in the defense.

19. Severability, waiver and entire agreement

If any provision of these Terms is unlawful, void or unenforceable, it will be enforced to the fullest extent the law permits, and the rest remains in effect. Our failure to enforce a right or provision is not a waiver of it. These Terms, our policies posted on this site, and any signed purchase agreement are the entire agreement between you and us about the Services and replace any earlier agreements, communications and proposals about them. Ambiguities will not be construed against the drafter.

20. Assignment

You may not delegate, transfer or assign these Terms or any of your rights or obligations under them without our prior written consent, and any attempt to do so is void. We may transfer, assign or delegate these Terms and our rights and obligations without notice to you.

21. Governing law and venue

These Terms, and any separate agreement under which we provide you products or services, are governed by the laws of the State of Arizona, including its Uniform Commercial Code, without regard to conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. The state and federal courts located in Maricopa County, Arizona have exclusive jurisdiction and venue, and you and we consent to them. In any action arising from these Terms, the prevailing party may recover reasonable attorneys’ fees and costs to the extent the law allows (see A.R.S. § 12-341.01).

22. Headings and changes

Headings are for convenience only and do not affect meaning. You can review the current Terms on this page at any time. We may update or replace any part of them by posting changes on the website, and we will notify you of material changes as the law requires. Changes take effect on the date stated, and continued use of the Services after that date means you accept them. Changes do not alter a signed purchase agreement or an accepted order.

23. Contact

Questions about these Terms should be sent to info@exoformimports.com.

Exoform Imports, LLC, doing business as Ariel USA
16622 N 91st St, Suite 105
Scottsdale, AZ 85260